Overview
ShippingEasy is an affordable shipping platform that combines label creation with built-in email marketing tools. Owned by Stamps.com (now Auctane), ShippingEasy targets small to mid-size businesses that want a straightforward shipping solution without the complexity of enterprise platforms.
The platform differentiates itself with two key selling points: competitive pricing (including a free plan) and integrated customer engagement tools that let you send targeted marketing emails based on purchase and shipping data.
Key Features
Simple Shipping Workflow
ShippingEasy lives up to its name. The interface is clean and intuitive, with a logical flow from order import to label printing. Orders from connected sales channels appear automatically, and you can select rates, print labels, and ship in just a few clicks.
USPS Commercial Plus Pricing
All ShippingEasy users get access to USPS Commercial Plus pricing, which provides some of the deepest discounts available. For domestic USPS shipments, this can mean significant savings over retail rates.
Built-In Marketing Tools
ShippingEasy's Customer Marketing feature lets you create automated email campaigns triggered by shipping events. Send follow-up emails, request reviews, offer cross-sell promotions, or re-engage lapsed customers — all based on actual purchase and shipping data.
Automation Rules
On paid plans, you can create rules to automatically apply shipping presets, assign carriers, and generate labels based on order attributes. This speeds up the shipping process for businesses with consistent order patterns.
Who Is ShippingEasy Best For?
ShippingEasy is ideal for:
- Small businesses looking for an affordable shipping solution
- Sellers who want basic marketing tools bundled with shipping
- Beginners who need a simple, no-frills interface
- USPS-heavy shippers who benefit from Commercial Plus rates
The Bottom Line
ShippingEasy is a solid choice for small businesses that want affordable shipping software with a bonus: built-in marketing tools. It won't match ShipStation's power or Easyship's international reach, but for domestic shipping with a focus on customer engagement, it offers great value at its price point.