Overview
ShipHero is a cloud-based warehouse management system (WMS) designed specifically for DTC brands and 3PL providers who manage their own fulfillment operations. Unlike pure shipping software, ShipHero handles the entire warehouse workflow — from receiving and putaway to picking, packing, and shipping.
The platform is known for its advanced technology including AI-powered picking routes, Pack-to-Light LED-guided packing stations, and barcode scanning with 99.9% accuracy. These features help warehouses dramatically increase throughput while reducing errors.
Key Features
AI-Powered Picking
ShipHero's mobile picking technology uses AI to optimize picker routes through the warehouse, reducing walking time and increasing picks per hour. The system supports batch picking for high-volume operations.
Pack-to-Light Technology
LED-guided packing stations direct packers to the correct items and quantities, claiming up to 450% throughput increase compared to traditional packing methods.
Real-Time Rate Shopping
Built-in carrier rate comparison checks live rates from UPS, USPS, FedEx, and DHL for every shipment, automatically selecting the cheapest option that meets delivery requirements.
Labor Management
Workforce Hero provides dashboards for tracking picker and packer performance, labor costs, and warehouse efficiency metrics — essential for optimizing fulfillment operations.
Who Is ShipHero Best For?
- DTC brands with their own warehouse operations
- 3PL providers managing multiple client warehouses
- High-volume shippers processing hundreds or thousands of orders daily
- Businesses looking to upgrade from spreadsheets to a real WMS
The Bottom Line
ShipHero is a best-in-class WMS solution for brands and 3PLs that manage their own fulfillment. Its AI-powered features and warehouse automation tools are genuinely impressive. However, the premium pricing and complexity make it overkill for small businesses or sellers using third-party fulfillment services.