ShipStation vs Shippo at a Glance
Both ShipStation and Shippo are excellent shipping software platforms, but they serve different types of businesses. ShipStation is the feature-rich powerhouse for multi-channel sellers, while Shippo is the simple, developer-friendly option with flexible pricing.
| Feature | ShipStation | Shippo |
|---|---|---|
| Starting Price | $9.99/mo | Free ($0.05/label) |
| Free Plan | No | Yes |
| Overall Score | 9.2/10 | 8.5/10 |
| Best For | Mid-size multi-channel | Small business & developers |
| Integrations | 100+ | 50+ |
| Carriers | USPS, UPS, FedEx, DHL+ | USPS, UPS, FedEx, DHL |
Pricing Comparison
ShipStation uses a traditional subscription model starting at $9.99/month for 50 shipments. The most popular Growth plan costs $29.99/month for 500 shipments with automation features.
Shippo takes a different approach with its free Starter plan that charges $0.05 per label. The Professional plan at $19/month includes 500 labels, making it slightly cheaper than ShipStation's comparable tier.
Winner: Shippo - The free plan with per-label pricing gives Shippo the edge, especially for businesses with low or variable volumes.
Features Comparison
ShipStation offers significantly more advanced features, including powerful automation rules, extensive reporting, and deeper marketplace integrations. Shippo keeps things simple with a clean interface and excellent API.
Winner: ShipStation - If you need automation, multi-channel management, and advanced reporting, ShipStation is clearly ahead.
Ease of Use
Shippo wins on simplicity. You can create your first shipping label within 5 minutes of signing up. ShipStation has more features but also a steeper learning curve.
Winner: Shippo - The interface is more intuitive and requires less setup time.
Our Verdict
Choose ShipStation if: You sell on multiple channels, need automation rules, ship 200+ orders/month, and want the most comprehensive feature set.
Choose Shippo if: You want a free plan to start, prefer simplicity over advanced features, need a great API for custom integrations, or have variable shipping volumes.